Cap Management, creator of Results

Aim

Apply methods and tools the most efficient to create and sustain customer relationships and optimize the results regulary.

Trainees

Managers in strategy, marketing, communication, public relations, event management, marketing assistance, sales, after-sales service.

Program

Target

  - define the couples' Targets / Products-Services by the Marketing objectives ;

  - source and qualify its targets for validation of their database ;

  - specify the string and knots of Decision, clearly define the whole ;

  - standardize the sales cycle and build its Business prospects.

Organize

  - formulate, communicate and decline the plan and the Marketing goals ;

  - clarify internal roles : who does what, why, when, where, how ?

  - create and assign the Communication Campaigns and Action ;

  - switch from a set of Targets to Custom Actions "multi-channel".

Acting

  - good use of automation in Customer Relations, Sales Force, after-sales service ;

  - conducting exploration operations, making appointments, to implementation ;

  - monitor and control the Plan of Action, the sales cycle, the flux and the Portfolio Business ;

  - be perfect reactivity with those of the "field" ;

  - fix paths in real time to continuously increase customer satisfaction ;

  - raise the efficiency and promote development.

Method

Continuous ownership by the students through :

  - discovery and ethical training benefits and mechanisms commercial sustainability;

  - developing and implementing solutions on human and technological measures, both immediately applicable and sustainable.

Time and place

3 days, continuous or discontinuous, on-site or external customer.

Budget

On quote.

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+(33)494 476 994